Gendership: Including Women In Leadership For Business Results
Watch this 7 minute video to understand how intentionally shaping your culture to include women in leadership will bring you tangible business results. Learn about our 4 step methodology for helping you bring a business case for gender balance to your corporate culture.
There is a powerful relationship between the kind of culture that includes women in leadership and company performance. Specifically corporate cultures that actively enable the full range of leadership styles (those most natural to women – like collaboration – and to men – like command-and-control decisiveness) are more flexible and respond better to changing market dynamics. Women and men partnering in leadership is the most predictive aspect of such a powerful culture and there is research evidence for this at all levels – corporate performance,[1] team performance[2] and personal leadership style.[3] We call the cultures that create these powerful partnerships between female and male leaders Gendership Cultures
Activating the power of gender partnered teams pays off at every level, right down to the individual employee.
When you bring women into leadership, you’ve begun to activate a Gendership Culture, but that’s just the first step. When intentionally supported, women and men leaders have the potential to help develop each other’s strengths in new ways when neither gender is in the minority. Most importantly for your business, gender-diverse teams utilize a balance of complementary leadership styles, increasing the team’s likelihood of success. For your employees, learning to be comfortable in situations that require collaboration AND command-and-control, makes them more flexible and more effective leaders.
Creating a Gendership Culture requires change management
Gender partnerships happen spontaneously all the time, but infusing their benefits into the entire culture requires more than vision statements, leadership development seminars and even action learning programs, it takes investing in true change. Helping individuals and teams understand and then practice their skills “in the work” – where the outcomes bring tangible benefits to the business – is the only way to cement the kind of culture change that will spread and thrive.
To bring the benefits of a gender-partnered leadership culture to your organizationcontact us now!
In 2012-13 InPower Consulting is investing in research on the subject of Gendership Cultures and developing case studies to measure the business impact of intentional efforts to shape corporate culture. We are interviewing select corporate partners to include in this research and to use our unique change management framework designed to achieve gender-partnered leadership cost-effectively and with measurable business results.The outcome for our corporate partners will be measurable business improvement, a company-wide business case for gender balanced leadership and good publicity. Are you a potential partner? Contact us!
[1] Fortune 500 companies with three or more women in board positions created a competitive advantage over companies with no women on their boards in the following three areas: Return on Sales: 84% advantage; Return on Invested Capital: 60% advantage; Return on Equity: 46% advantage. (Catalyst, 2010)
[2] Women’s presence in groups makes the group more intelligent. (Harvard Business Review, 2011)
[3] Women and men who master the full range of leadership style from assertive to collaborative are more successful. (Stanford, 2011)
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