PRIMES Training & Development
Cracking the Code on Group Productivity
The PRIMES are highly accessible and powerful distillations of people-management wisdom you can use instantly to achieve greater productivity and impact with your team. Dana Theus literally helped write the book with Chris McGoff, author of The PRIMES, helping him combine the lessons of his 30+ year change management career with key principles identified by gurus from Socrates to modern times. These 46 principles will up your game dramatically. [Buy the book]
Dana Theus’s PRIMES leadership development seminar was one of the best investments we made this year. In addition to giving our team great tools to manage any meeting, we developed actionable plans for difficult projects in the seminar itself that are still paying off. The team is actively integrating the techniques Dana shared with us and they are enhancing our ability to communicate and work together and across departments effectively. Dana is an engaging and perceptive seminar leader and we can’t wait to have her back! - Cynthia Richmond, Deputy Director, Arlington Economic Development
Leadership Development Workshops (1-3 days)
Building Your Authentic Leadership Style (for women and gender-partnered groups)
- Find your comfort zone on the Leadership Spectrum, identify situations that will most stretch you and learn techniques for mastering them
Executive Team and Board Alignment Sessions
- Find and reduce resistance to “full speed ahead” action – Output a Strategic Action Plan
Leadership Development Intensive: Mastering Strategic Change & Transformation
- Learn the 5 agreements of change & the common pitfalls of transformation – Output a Personal Action Plan
Management Skills Intensive: Mastering Group Dynamics for Team Leaders
- Learn how to establish POWER across matrixed & cross-functional groups – Output a Personal Action Plan
Establishing High-Performance Team Agreements
- Diagnose & eliminate team performance inhibitors – Establish INTEGRITY agreements for extreme productivity – Output a Team Alignment Agreement
0-60 Project Launch – Team Kickoff Alignment
- Gain team agreement on the definition of success and how to get there – Output a Strategic Project Plan
Custom-designed Action Learning Programs available on REQUEST

Dana teaches The PRIMES as an instructor at the George Washington University Center for Excellence in Public Leadership, where they have become an integral part of the Lean Six Sigma Green Belt Certification program and leadership development programs for emerging leaders.
Dana does a great job simplifying difficult concepts. Her insight is phenomenal. She is very patient and encouraging. - Leadership Development Seminar Participant, George Washington University Center for Excellence in Public Leadership
Contact us to learn how to bring The PRIMES leadership development to your teams!
Dana Theus’s PRIMES leadership development seminar was one of the best investments we made this year. In addition to giving our team great tools to manage any meeting, we developed actionable plans for difficult projects in the seminar itself that are still paying off. The team is actively integrating the techniques Dana shared with us and they are enhancing our ability to communicate and work together and across departments effectively. Dana is an engaging and perceptive seminar leader and we can’t wait to have her back! - Cynthia Richmond, Deputy Director, Arlington Economic Development




